Cynthia Yoon is the Global Head of eBay Seller Capital, where she leads the company’s embedded finance strategy to power small business growth. Through innovative partnerships with fintech lenders, her team delivers flexible, personalized, and streamlined financing solutions that help eBay sellers scale with confidence. Prior to eBay, Cynthia led Amazon’s SMB Financing team. She is also a former fintech founder of a blockchain-based P2P lending platform and held leadership roles at Citi, driving product innovation and blockchain strategy for institutional clients and small businesses.

Cynthia holds degrees from the University of Oxford and the University of Michigan, where she focused on international development. She is passionate about building inclusive financial ecosystems that embed finance into everyday platforms—unlocking opportunity for entrepreneurs, especially those historically left out of traditional financial systems.