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What Turns App Users into Long-Term Customers?

Thursday 4 June, 10:20–10:45

Location: Horizon Stage powered by Mastercard

Description:

Fintech growth is no longer about downloads, it’s about turning users into engaged, long-term customers. How do you move beyond acquisition to real behaviour change? Google and Doto share how AI and app campaigns are driving deeper engagement and sustained growth.

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Speaking
  • Serge Kuzmin

    Doto

    CMO

  • Aislinn Connolly

    Google

    EMEA Head of Apps, Large Customer Sales

Moderators
  • Larisa Kiseleva

    Google

    Senior Apps Growth Manager

Tags

Pillars
  • AI and the Agentic Age
Topics
  • AI / Agentic
  • Marketing / Growth
Session Types
  • Fireside Chat