Welcome Address - From Buzzword to Basket: Inside PayPal and Debenhams’ Agentic Commerce Strategies

Together, PayPal and Debenhams are redefining the next frontier of commerce where AI agents help consumers discover, decide and transact in entirely new ways. As the first UK retailer to partner with PayPal to create an AI-driven shopping experience, the conversation will unpack shifting consumer behavior, how retailers can prepare for the trillion-dollar opportunity ahead, and why the rapid acceleration of agentic commerce is becoming impossible for European retailers and brands to ignore.