From Idea to ISBN: Turning Bold Ideas into Published Work

When everyone is talking about hot topics like the convergence of TradFi and DeFi, how do you develop a point of view that actually cuts through?

In this behind-the-scenes session, Scarlett Sieber from Money20/20 joins Catherine Bernard from Taylor & Francis to unpack how The New Intersection of Money came to life, from early concept to published book. Explore how to shape a compelling narrative around fast-moving, complex topics, align around a clear thesis, and build a voice that stands out amid competing perspectives. Whether you're thinking about writing a book, building a research platform, or establishing thought leadership in a crowded market, this session will reveal what it takes to turn bold ideas into work with lasting impact.