7Pay is an internal startup of Sedam IT, a prominent company in the area of leading Croatian suppliers of ICT solutions and services, with many years of experience in the field of software solution for card business. The beginnings of development and initial growth came from own developed Payment Gateway solution. In the initial years, we have gathered a team of top experts and achieved significant results that enabled us to grow quickly. In order to improve the payment business of a large number of users, 7Pay continuously develops a unified and unique payment solution tailored and in accordance with the modern needs of the market. 7Pay platform successfully combines our knowledge and many years of experience in the payment industry and turns it into a modern, secure and scalable solution that meets the highest requirements and industry standards. This platform is a unique solution for managing card business, various cashless payment systems and advanced payment services. In addition, by connecting various Point-of-Interaction solutions like 7SmartPOS android terminals and 7SoftPOS app on its own 7Pay Payment gateway platform in addition to standard functionalities, it also enables a number of advanced functionalities. The greatest usefulness of the solution is reflected in the confidential and secure management of transaction processes, openness of the system for introduction and implementation of new payment methods and data analysis and creation of new business models according to financial indicators of business at the micro location (loyalty, rewarding, extended working hours, etc.).